1. Don't be a substitute for a patient's own GP

Many GP consultations are taking place remotely at the moment but giving personal medical advice through the media is very different to providing advice to your own patients The GMC says doctors who 'assess, diagnose or treat patients' must 'adequately assess' their condition.

If you do answer medical questions, it's a good idea to stick to general advice and remind people that they should always consult their own GP if they are worried. You might still be asked to justify any information or advice you give.

If you have a social media profile, you may be approached online following a print, broadcast or social media appearance by someone wanting specific advice. The same considerations apply and you should advise the person to consult their own practice and refer them to the NHS 111 website.

2. Respect patient confidentiality

The media thrives on human interest stories and real-life examples, but talking about your own patients can easily backfire and should usually be avoided.

You owe a duty of confidentiality to all your patients, living or dead. Discussing details of a clinical case, however heavily anonymised, may result in the patient's identity being recognised - by the patient, their family, your colleagues, or a member of the public. Without fully-informed patient consent, this would constitute a breach of patient confidentiality.

3. Maintain your professionalism

As the current situation is uncertain, any public comments you make can lead to a debate, be it positive or negative. However, it's important not to get into a war of words with commenters, no matter how much you disagree with what is being said. Be professional and polite at all times.

In Good medical practice (para 65), the GMC says, "you must make sure that your conduct justifies your patient's trust in you and the public's trust in the profession." In its guidance on responding to criticism in the media, it warns doctors not to get embroiled in public disputes with patients in response to criticism as this may undermine public confidence.

The same applies to disputes between doctors and other healthcare professionals, which should be handled through the correct channels and not commented on in the media.

If you're thinking of taking part in a discussion programme, find out as much as you can about the topic and the other people involved before deciding whether to take part. Under the stress of taking part, you may inadvertently say something that you later regret. If you have any concerns, it may be better to decline the offer.

A trustworthy source: dealing with the media

Dr Helen Burnell

A trustworthy source: dealing with the media